Digital billboard near Tampa traffic signal (photo: myfoxtampabay.com)Scenic Jacksonville is opposing Clear Channel's effort to replace eight traditional billboards with new digital ones despite a 1995 settlement agreement between the City and sign operators prohibiting new billboards. While the Federal Highway Administration allows digital billboards, it recognizes their nature is quite distinct from traditional billboards; that is why it does not allow them to replace nonconforming signs. However, Jacksonville's law department has reversed its common sense opinion from just last year that agreed that digital signs are new construction, and it now approves of Clear Channel's effort to introduce a new form of distraction and sign blight to Jacksonsville roadways.
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