Wednesday, December 8, 2010

Reading billboards one of the "7 Most Dangerous Things To Do In Your Car"

The Editors of The Car Connection have come up with a list of the "7 Most Dangerous Things You Can Do In Your Car," and among them is reading billboards.

The article points out that digital billboard technology is presenting a new array of challenges to drivers.  From bright screens that change every 6 to 8 seconds, to signs that show full-motion video right next to the roadway, the driving environment is becoming continually more cluttered with distractions.

"The best advice is keep your eyes on the road," the editors say, but that can be easier said than done when it comes to out-of-car distractions.  The human eye is designed to notice movement, particularly in our peripheral vision, so a bright, changing screen may in fact be near possible to ignore.  Of course, billboard companies know this and that's why they sell digital billboards to advertisers as something "people won't be able to take their eyes off."

Click here for the full article.

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