The Rapid City Journal runs an in-depth article on digital billboards and how other cities are regulating them as the South Dakota city prepares for new regulations during a 90 day moratorium enacted last week.
Meanwhile, Daktronics, a manufacturer of digital signs, argues against the fact-based reality of traffic safety researchers: despite the ongoing FHWA safety study on digital billboard distraction and th exhaustive 2009 report prepared for AASHTO which concluded that the best science shows that digital signs indeed distract motorists eyes from the road for demonstrably unsafe periods of time, Daktronics says there are no concerns about their safety.
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