The legislatures of Michigan and Minnesota are considering statewide moratoria on digital billboards. Minnesota's bill has a hearing today.
Existing studies make clear that digital signs distract motorists eyes for demonstrably unsafe periods of time. Indeed, it is only common sense that these extremely bright and vivid signs which rotate ad copy as often as every six seconds violate the well-established "two-second" rule of motorist distraction.
Abby Dart of Scenic Michigan calls digitals billboards "weapons of mass distraction" and notes, "if you are distracted and looking at the billboard, then you are not looking at the road."
Many communities and some states already have prohibited digital billboards; enacting a moratorium should be a no-brainer for public officials who believe it is their job to protect the public based upon the best scientific evidence.