The heft of a powerful developer and the billboard industry was no match for the grass roots efforts of scenic advocates as San Francisco voters soundly rejected Proposition D, a ballot iniative that would have created an intensive billboard district in the heart of the city.
San Francisco Beautiful led the fight to defeat the effort to lift a ban on new billboards so that the historic Market Street Street could be blanketed with intensive digital billboard advertising. The defeat of the proposition reaffirmed the strong civic pride and sense of place that make San Francisco a world class city. San Francisco Beautiful President Milo Hanke remarked, "San Francisco voters removed all doubt - they will tolerate no new billboards."
San Francisco voters blocked previous measures that would allow new billboard measures in 2002 and 2007.
The defeat of Prop D was not the only good news for scenic advocates on election day: city voters also passed Proposition E, which prohibits additional advertising on city property.