Saturday, November 21, 2009

Cleveland Officials Call Foul on LeBron Mega-Billboard

existing supergraphic allowed by city
NBA superstar LeBron James generally rules Cleveland, but a shot by Nike to replace an existing mega-billboard of the hometown hero with a more blatant commerical ad was blocked by the City Planning Commission.

The existing sign does contain the Nike swoosh, but the city approved it on the basis that it is mural art. However, the proposed new sign was determined to be an advertisement for Nike and prohibitted by the city sign code.

Although advocates might question whether the current ten-story supergraphic with a world-famous corporate logo is art, city officials nevertheless should be applauded for blowing the whistle on this latest attempt to erect a blatant ten-story supergraphic ad.

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